> the more phone calls they will get, and the easier they can do the hard-sale A couple of reasons: 1. It lets them be flexible with what solutions they can o

> the more phone calls they will get, and the easier they can do the hard-sale A couple of reasons: 1. It lets them be flexible with what solutions they can offer. 2. For companies that do a few things, it can be really difficult to be clear and concise Example: You own a company that makes consumer facing apps with a focus on QR codes. A potential customer who wants a website for an internal use may not choose you so you end up with garbage like "we create dynamic and flexible end to end solutions to enable your core competencies"