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I'm glad they picked up this approach, I think they got it from the NRA. NRA's been doing donor merchandise and services quite well for a long time, they even h
by microcolonel 9y ago
I'm glad they picked up this approach, I think they got it from the NRA. NRA's been doing donor merchandise and services quite well for a long time, they even have a wine delivery service.
I encourage anyone operating a non-profit to consider setting up programmes like this; you'll get more visibility (from people virtue-signalling their donation), and it will attract new revenue from sociopaths.
- toomuchtodo 9y ago> and it will attract new revenue from sociopaths. Can't I just like a hoodie?
- deleted 9y ago[deleted]
- microcolonel 9y agoHeheh, fair enough. But I figure if the hoodie is the deciding factor for whether or not to donate (or how much), then you're just making a purchase.
- toomuchtodo 9y agoTrue true. I donate to the EFF annually but now I can wear their swank hoodie at US border crossings (I am a glutton for punishment).
- lobotryas 9y agoWhen you donate money you arguably "purchase" the good feeling of doing something "good" and also social validation if you choose to make your donation public. I think it's a great idea to entice more revenue by giving an option (a hoody) for people who are not interested in "purchasing" the above.
- petecox 9y agoPurchases are great. e.g. my Clayoquot Sound t-shirt from 2013 which is a souvenir with an indigenous rights theme from the other side of the world. A mere cash donation to a petition-wielding activist would not have had the same resonance. At least several years later I still have a cool t-shirt.
- bitwize 9y agoAnd I think the NRA got it from PBS, who have been offering tote bags, Elmo dolls, and the like in exchange fir pledges for decades.