I don't think they do it to upsell on the phone. I think they do it because: 1. They want investors more than they want customers, and they think investors like

I don't think they do it to upsell on the phone. I think they do it because: 1. They want investors more than they want customers, and they think investors like "media intelligence" better than "list of contacts". 2. They prefer talking about "media intelligence" when they go to parties. 3. They like talking about values and communities and making the world a better place, just like those guys on Silicon Valley.