Perhaps "terrifying" is just an adjective that gets more clicks and people to read what's so terrifying. The marketing of fear - on a site and an article purpor

Perhaps "terrifying" is just an adjective that gets more clicks and people to read what's so terrifying. The marketing of fear - on a site and an article purportedly trying to counter the marketing of fear (Nazi & hate ideologies are broadly about fearing the "other").