Another interesting manifestation of the same idea is expounded by John Kay, under the title 'Obliquity'. He has a book on that topic, and also several hour-lon

Another interesting manifestation of the same idea is expounded by John Kay, under the title 'Obliquity'. He has a book on that topic, and also several hour-long YouTube talks. The central theme is regarding how it is better to chase goals obliquely rather then head on, especially when goals correspond to holistic/unspecifiable things like "wellness". He has case studies of companies that managed to innovate or not, depending on how carried away they got with their objective.