I think the two views of his tour are inextricably linked. Protecting Facebook's image protects Zuckerberg's image, because, as the author says, "Zuckerberg is

I think the two views of his tour are inextricably linked. Protecting Facebook's image protects Zuckerberg's image, because, as the author says, "Zuckerberg is Facebook, and his image is his company’s." Regardless of whether he runs, Facebook needs good PR to stay popular and profitable. But if he does run, Zuckerberg will need Facebook to be popular, and him by extension, to have a chance. To most of the population, Zuckerberg is still just a kid in a hoodie and his only relevance is that he heads up the dominant social media platform of the moment, so his political hopes hinge on keeping that platform dominant. No one is talking about Tom Anderson running for president.