i felt the title was too over-reaching than one of the actual conclusions "Objectives can, ironically, be obstacles to innovation and creativity.". key word fo

i felt the title was too over-reaching than one of the actual conclusions "Objectives can, ironically, be obstacles to innovation and creativity.". key word for me is *can. Objectives are pretty good in some cases, but not all. Or perhaps, when they ran their machine learning, they needed to first run some unsupervised learning =)