I deleted my facebook account last year and haven't looked back. It was a great decision. However, I don't think me (and may others in this thread) are a big c

I deleted my facebook account last year and haven't looked back. It was a great decision. However, I don't think me (and may others in this thread) are a big cause of worry for facebook. While tech-savvy/privacy-aware users are leaving facebook in greater numbers, their absolute percentage is a fraction of the gigantic market of users in the developing world. The developing world is a huge pie for facebook that is totally primed for taking. Majority of people in that group have absolutely no qualms about happily sharing private information (if at all any awareness of them being the product). In such a demographic, the social/economic/caste divide has been so wide and entrenched that facebook is seen as something that breaks barriers. People from lower socio-economic strata who have always been treated poorly by the privileged can now buy a cheap Android smartphone and be on the same platform of the people they serve and communicate as equals. They used to look aspirationally at the privileged sitting in air-conditioned shops sipping coffee while browsing smartphones - now they can (atleast partially) fulfill the fantasy. They have all the time in the world, they love the notifications and they are eager to share. Our leaving barely makes a dent.