We coded up a very basic one in HTML for ours. (I don't know of any template services.) The core thing you need is an email signup list. We used Campaign Monit

We coded up a very basic one in HTML for ours. (I don't know of any template services.) The core thing you need is an email signup list. We used Campaign Monitor (http://campaignmonitor.com/ http://campaignmonitor.com/), but I've also heard good things about MailChimp (http://www.mailchimp.com/ http://www.mailchimp.com/). They'll give you the code for a form. It's really simple, and it outputs to a page of your choice. We had ours output to /thanks.html, and on that page, we had an iframe with a survey from Wufoo (http://wufoo.com http://wufoo.com). You can see ours in place at https://monotask.com https://monotask.com. So what happens is that the user comes to the page, maybe signs up for a beta account, and then is taken to a survey, where you can gather info about them. Joshua Porter actually wrote up our approach, here: http://bokardo.com/archives/using-your-sign-up-form-as-a-qualifier/ http://bokardo.com/archives/using-your-sign-up-form-as-a-qua.... I don't think I'd seen anyone talk about tacking a survey on after signup before we did it, but it makes sense, right? Interested people sign up. If they've exhibited at least some modicum of interest in your service, get info on how to tailor it to their needs. Note, on our survey, there's an "ideal pricing" section. If you're planning to charge, you should have this section. It helps your users know that the service won't be free, and it also helps you evaluate their input, so you can see if your pricing model is wildly off from their expectations. One thing I wish we'd done differently with our survey is to include the user's e-mail address on the survey itself. I know they just entered their info, but when we set ours up, Wufoo and Campaign Monitor weren't integrated. So if there's a particular survey response you want to follow up on, you have a harder time of manually matching it up (using the Wufoo survey submission timestamp) with the timestamp in the Campaign Monitor database. Pain. Since we built ours, Campaign Monitor announced that they're now integrated with Wufoo, so it might be even easier to build in follow-up surveys. Back to your question, our "holding page" directory had a grand total of three files: index.html, thanks.html, and logo.png. Really straightforward.