> in many cases user behavior drives our decision making. Don't be too trusting of this. From the perspective of lead segmentation I've seen countless example

> in many cases user behavior drives our decision making. Don't be too trusting of this. From the perspective of lead segmentation I've seen countless examples of: 1.) We need a high/medium/low split so we know how to prioritize our efforts. 2.) Select something entirely based on a gut feeling and split on that. 3.) Put our best people on the high list. 4.) High list performs better, so cement #2 as our "scientific" policy that is "backed by data".