Thanks for posting this. I was considering an ad buy on Reddit next month to promote a niche product - I'll probably still do it, but I'll be a lot more ready

Thanks for posting this. I was considering an ad buy on Reddit next month to promote a niche product - I'll probably still do it, but I'll be a lot more ready to pause if the ROI isn't backing out, because now I know why. (/u/bored_panda - please consider reinstating the tight subreddit targeting option of the past!)