I get the feeling that this is park of what guides the decisions from the board. One need only look at YikYak to see what happens when you mess too much with yo

I get the feeling that this is park of what guides the decisions from the board. One need only look at YikYak to see what happens when you mess too much with your winning recipe and how fast users will leave what they love. Snapchat's essence, the temporary nature of content and posts, is at odds with the financial aspect of it. I'm going to guess that they want to try to find a way to capitalize on the spirit of Snapchat without compromising what actually brings people to the service. Maybe there's a way of doing this where popular posters are able to show metrics to advertisers, or maybe such a scenario is seen as detrimental to the spirit of the service, but I absolutely appreciate Snap Inc's caution about mucking up the formula too much here.