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There's got to be a middle-ground between not going after the money as hard as Facebook, and their customers having no idea whether their spending is achieving
by vosper 9y ago
There's got to be a middle-ground between not going after the money as hard as Facebook, and their customers having no idea whether their spending is achieving anything. They're living in la-la land if they think they can keep the latter up, especially with the bad rap a lot of online advertising has been getting over the last few years. Advertisers need to have some idea of what's going on in the system, and with Snapchat's novelty fading they're not going to get away with "trust-us" much longer.
- addicted 9y agoThe question is if that middle ground can support the $20bn SNAP valuation. I would put my money on no. Snap seems like a worse version of Twitter IMO. Less value from a financial and social sense that was ridiculously overvalued at the IPO.
- sjg007 9y agoFacebook needs to reorganize their metrics and at least fall in line with census estimates. At least have some plausible deniability.
- erikb 9y agoThe bad thing about free market dynamics that you don't need to keep up user value once you hit market leadership. You just destroy the competition then nobody has a chance but use you.