Effective communication is more than just transferring a simple list of facts. You're correct that communication takes two people. If my goal is have someone ac

Effective communication is more than just transferring a simple list of facts. You're correct that communication takes two people. If my goal is have someone accept my point of view (and while it may seem counter-intuitive, that includes facts), I have to take into account how it will be received by my audience. If they don't take it in the way I'm presenting it, it's my responsibility to evaluate if there's a better way I can present it. Upon reflection (and that can be short or long, depending on how important it is to me), I can reasonably decide it's not worth the effort or time to do so. I can also come to the conclusion that perhaps the audience isn't really open to listening to what I have to say. That said, laying all of that on the audience without reflection in my experience is a recipe for failure and frustration.