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I'm very new to the publisher side of media buying - my feeling after reading OP's post was this was the case. We currently run AdX on our highly categorically
by jackgolding 9y ago
I'm very new to the publisher side of media buying - my feeling after reading OP's post was this was the case. We currently run AdX on our highly categorically sorted site (with no smarts to it) - are you saying then it would be better ROI for us to build out ad serving based on behaviour rather than category? (Category would be much easier for us, I imagine this is just a case of sending the category to Doubleclick.)
- redditadvthrow1 9y agoI'm op, forgot the password I used. I have no publisher side experience, and I only do rtb - no direct buys. Traditionally BT generally does better for me. Data quality tends to be better (you can get really specific, like a user with HHI 100k+, owns a Ford, AND is in market for a new minivan).