A very important part of the value of this watch - like all expensive watches - is social signalling. The red crown signals you have the new watch. Don't get

A very important part of the value of this watch - like all expensive watches - is social signalling. The red crown signals you have the new watch. Don't get me wrong: it's a cool gadget and the LTE and music streaming makes it quite desirable. But this is also a fashion accessory, unapologetically.