They also try and reveal controversial stuff early so the public can digest it before the event. And I'm sure they have a bunch of people working the social med

They also try and reveal controversial stuff early so the public can digest it before the event. And I'm sure they have a bunch of people working the social media trying to explain why them taking a feature away isn't such a bad thing leading up to the reveal event (I bet the removal of the headphone jack was deliberately leaked .