I'm upvoting you because this is a good and thoughtful comment, but it gets me thinking about chickens and eggs. > He makes it to page one through social site

I'm upvoting you because this is a good and thoughtful comment, but it gets me thinking about chickens and eggs. > He makes it to page one through social site manipulation and people may think he's better than he actually is. I think of the chicken and the egg. It's easier to do interesting things in the world if you're connected with good people, and it's easier to connect with people if you're doing interesting things. So in this case, the author starts building himself on Google, kind of a hack of the process - but then he writes this interesting guide on how to do it, which people will notice and potentially remember him or reach out to him. So I get where you're coming from, I agree that it'd be better to do amazing things and then try to get popular off those amazing things, but - a lot of amazing things never take off because no one knows their creator. This probably won't be the case for Johnny as he creates more things going forwards.