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this is 100% true. for example, using any kind of partial broad match and not having a large amount of negative keywords (which must be manually managed and ma
by leeoniya 9y ago
this is 100% true.
for example, using any kind of partial broad match and not having a large amount of negative keywords (which must be manually managed and maintained over time) will waste a lot of money.
- soared 9y agoExactly. Experienced users know to use mod-broad. Same with facebook - when building an audience the interface looks like you're using AND logic, but only a tiny checkbox will enable AND logic, by default is OR and presented a deceiving way. (They also enabled insta and fb by default, and used to do fb display network by default too).