Brand safety is about nsfw/extremist/gore/etc content. Brand safety is not the difference between r/luxury and r/couponing. I've never advertised on reddit, but

Brand safety is about nsfw/extremist/gore/etc content. Brand safety is not the difference between r/luxury and r/couponing. I've never advertised on reddit, but many platforms allow categorical targeting, and categorical exclusions so you can explicitly exclude things that are outside the realm of brand safety, but would still hurt your brand.