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this problem is the same for other ad platforms. i only want to target people on those sites that have contextual meaning to my offerings and not creepily offe
by leeoniya 9y ago
this problem is the same for other ad platforms.
i only want to target people on those sites that have contextual meaning to my offerings and not creepily offer them a chevy truck when they're on a cosmetics page simply because they once searched for "chevy".
these ad platforms maximize impressions and clicks, not conversions - metrics that are good for them but usually annoying, misleading and meaningless for real ROI. and there's not much you can do about it, by design.
- soared 9y agoYeah, by design only experts are going to be super successful. The average small business owner will waste a lot of money on reddit, facebook, and google because missing a single checkbox will have massive impacts on your campaign.
- leeoniya 9y agothis is 100% true. for example, using any kind of partial broad match and not having a large amount of negative keywords (which must be manually managed and maintained over time) will waste a lot of money.
- soared 9y agoExactly. Experienced users know to use mod-broad. Same with facebook - when building an audience the interface looks like you're using AND logic, but only a tiny checkbox will enable AND logic, by default is OR and presented a deceiving way. (They also enabled insta and fb by default, and used to do fb display network by default too).