If you think of Apple as a curator rather than an inventor it makes more sense. Buying from Apple gets you an integrated package of curated technologies. Cura

If you think of Apple as a curator rather than an inventor it makes more sense. Buying from Apple gets you an integrated package of curated technologies. Curation includes managing the risk of things not working, so they will provide technologies that have been tried and proven. Don't take the breathless tone too seriously: it's advertising.