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Who decides what is "brand safe"? If it's not the ad buyer, that seems like a huge problem. The whole point of marketing is to build an association between a c
by LyndsySimon 9y ago
Who decides what is "brand safe"? If it's not the ad buyer, that seems like a huge problem.
The whole point of marketing is to build an association between a context and a brand - if you can't control what context in which your ad appears then the platform becomes nearly useless.
Worse than useless, actually, since you could be paying to build association with context you that damage your brand. I would be outraged if my ad for /r/luxury ran on /r/couponing, regardless of whether you consider it to be NSFW.
- soared 9y agoBrand safety is about nsfw/extremist/gore/etc content. Brand safety is not the difference between r/luxury and r/couponing. I've never advertised on reddit, but many platforms allow categorical targeting, and categorical exclusions so you can explicitly exclude things that are outside the realm of brand safety, but would still hurt your brand.
- jackgolding 9y agoI agree with soared, there are standards for this (generally around not getting penalised by the ad exchange you are running on.)