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The fact that a $10 CPA was every considered acceptable is crazy, specially for the product you sell. Considering how cheap Reddit's impressions are, your conve
by IAmGraydon 9y ago
The fact that a $10 CPA was every considered acceptable is crazy, specially for the product you sell. Considering how cheap Reddit's impressions are, your conversion rate must be just a hair above zero. How do you know that your results aren't due to saturation and burnout? Once you've squeezed every bit of blood from a turnip, it becomes exponentially expensive to continue to do so. Maybe there just isn't a market for your product. IMO, if you have to show more than 1000 people your product to sell one, you have a product problem.
- zer00eyz 9y ago> The fact that a $10 CPA was every considered acceptable is crazy, I know plenty of industry where a $10 CPA would be a massive discount. $100 clicks aren't unheard of or uncommon for niche high value products. > IMO, if you have to show more than 1000 people your product to sell one, you have a product problem. This is how niche products work, you need to hit a lot of eyeballs before you find the RIGHT person who converts. If you have high customer satisfaction and a good retention program you can make a business out of numbers like this. Are you going to make a billon dollars on it, probably not but you can live comfortably off of it.
- soared 9y agoYou can't really make accusations about someone's CPA without seeing the data. You've no way to tell if that $10 CPA is 0.5x ROAS or 15x ROAS, either of which would completely change the conversation.