3 ms·

PM from Reddit here. We limit the subreddits your ads can show on outside of the targeted subreddit to ones that are similarly "brand safe" to the ones you are

PM from Reddit here. We limit the subreddits your ads can show on outside of the targeted subreddit to ones that are similarly "brand safe" to the ones you are targeting. (e.g. if you are explicitly targeting only NSFW subs your ad will show up on other NSFW subs, but if you're not targeting NSFW subs your ad will never show up on a NSFW sub). You are also able to exclude any specific subreddits you don't want to show up on.

LyndsySimon 9y ago
Who decides what is "brand safe"? If it's not the ad buyer, that seems like a huge problem. The whole point of marketing is to build an association between a context and a brand - if you can't control what context in which your ad appears then the platform becomes nearly useless. Worse than useless, actually, since you could be paying to build association with context you that damage your brand. I would be outraged if my ad for /r/luxury ran on /r/couponing, regardless of whether you consider it to be NSFW.
- soared 9y ago
  Brand safety is about nsfw/extremist/gore/etc content. Brand safety is not the difference between r/luxury and r/couponing. I've never advertised on reddit, but many platforms allow categorical targeting, and categorical exclusions so you can explicitly exclude things that are outside the realm of brand safety, but would still hurt your brand.
  - jackgolding 9y ago
    I agree with soared, there are standards for this (generally around not getting penalised by the ad exchange you are running on.)
yjftsjthsd-h 9y ago
Is the distinction literally NSFW or not, or is that an example? Because there are a lot of finer distinctions that matter.
halfjoking 9y ago
Yeah but if I target the /r/Mooning subreddit about taking it up the ass, what's the guarantee that my ads don't end up on /r/Cuckolds? Now a bunch of cuckolds think I want to stick it in their ass?
- zaroth 9y ago
  Only on Reddit....
sporkologist 9y ago
What about the example of not wanting to see work type ads on sports subreddits?
porsupah 9y ago
As a prospective Reddit advertiser, I'm disappointed to learn of this new alteration, as it does seem to dilute my budget considerably. The ability to target specific subs has multiple benefits: - the advertiser knows precisely where the ad's appearing. Useful for them and their notion of where it'll be most useful, and indeed, knowing it won't be running anywhere else. Reddit appears to be deliberately diluting this benefit. - the reader had previously been assured of ads relevant to the sub. As has been noted elsewhere, it's not always welcome for ads from professionally relevant subs to bleed outside the work day. Then there are subs which people might not want ads targeted for them appearing elsewhere - I'm not entirely confident someone who'd visited a sub on the basis of tentatively exploring a possible element of their sexuality, for example, might want that highlighted the next day when visiting some other sub entirely.

LyndsySimon 9y ago

Who decides what is "brand safe"? If it's not the ad buyer, that seems like a huge problem. The whole point of marketing is to build an association between a context and a brand - if you can't control what context in which your ad appears then the platform becomes nearly useless. Worse than useless, actually, since you could be paying to build association with context you that damage your brand. I would be outraged if my ad for /r/luxury ran on /r/couponing, regardless of whether you consider it to be NSFW.

soared 9y ago
Brand safety is about nsfw/extremist/gore/etc content. Brand safety is not the difference between r/luxury and r/couponing. I've never advertised on reddit, but many platforms allow categorical targeting, and categorical exclusions so you can explicitly exclude things that are outside the realm of brand safety, but would still hurt your brand.
- jackgolding 9y ago
  I agree with soared, there are standards for this (generally around not getting penalised by the ad exchange you are running on.)

yjftsjthsd-h 9y ago

Is the distinction literally NSFW or not, or is that an example? Because there are a lot of finer distinctions that matter.

halfjoking 9y ago

Yeah but if I target the /r/Mooning subreddit about taking it up the ass, what's the guarantee that my ads don't end up on /r/Cuckolds? Now a bunch of cuckolds think I want to stick it in their ass?

zaroth 9y ago
Only on Reddit....

sporkologist 9y ago

What about the example of not wanting to see work type ads on sports subreddits?

porsupah 9y ago

As a prospective Reddit advertiser, I'm disappointed to learn of this new alteration, as it does seem to dilute my budget considerably. The ability to target specific subs has multiple benefits: - the advertiser knows precisely where the ad's appearing. Useful for them and their notion of where it'll be most useful, and indeed, knowing it won't be running anywhere else. Reddit appears to be deliberately diluting this benefit. - the reader had previously been assured of ads relevant to the sub. As has been noted elsewhere, it's not always welcome for ads from professionally relevant subs to bleed outside the work day. Then there are subs which people might not want ads targeted for them appearing elsewhere - I'm not entirely confident someone who'd visited a sub on the basis of tentatively exploring a possible element of their sexuality, for example, might want that highlighted the next day when visiting some other sub entirely.