Is this journalism or just a publicity stunt for journalists? And why is everything a "battle", "war", etc. War against drugs. War against terror. Battle agains

Is this journalism or just a publicity stunt for journalists? And why is everything a "battle", "war", etc. War against drugs. War against terror. Battle against heroin. And must everything be a "crisis". Maybe just knowing how the news industry works has me a bit cynical. Anyways there is always a "crisis". A few years ago, there was the meth crisis. A few years before that, the ecstasy crisis. Before that there was the crack crisis. Before that the marijuana crisis. All the way to opium. I guess as more things change, the more they stay the same.