There are many different ideas about this, choose it so that it can be a verb, choose certain consonants of power, etc. etc. Eye catching, real but rarely used

There are many different ideas about this, choose it so that it can be a verb, choose certain consonants of power, etc. etc. Eye catching, real but rarely used English words can be tried (e.g. http://dare.wisc.edu/?q=node/163 http://dare.wisc.edu/?q=node/163). Although this is a decision that people agonize over (your company's like your baby after all), in the end I don't think it matters that much. You can read PG's thoughts on this: in his first startup they wanted a name so much that they offered a handsome sum to the holder of that domain. Then they relaxed and saw that it didn't matter that much for success.