> I think Apple needs to position themselves as a privacy concerned company They have already been doing this for quite awhile. With their practices on device

> I think Apple needs to position themselves as a privacy concerned company They have already been doing this for quite awhile. With their practices on device encryption, public stance on cooperating with police for unlocking devices, etc, they have made it a key differentiating factor between them an Android in many ways. And when it comes to security and privacy, you are incorrect when you say that all phones today are the same. Throughout HN comments for the last couple years, it seems to be widely acknowledged that Apple offers the best privacy of the current mobile industry.