7 ms·

Yeah the leaks gave this entire presentation away. We are at peak Apple. If I may borrow a similar peak story I'd look at Microsoft and the release of Windows

Yeah the leaks gave this entire presentation away. We are at peak Apple. If I may borrow a similar peak story I'd look at Microsoft and the release of Windows XP. Balmer banked on that cash cow for far too long. Tim Cook is doing the same thing here. They need to buy Tesla and put Musk in charge of Apple. Everything they do these days is just another way to milk the money machine for them. They need a world class micromanaging innovator at the helm.

baby 9y ago
The problem is that a bad release of a novel product will make them uncool and will crash them on the market.
bhnmmhmd 9y ago
Exactly! Tim talked about Steve's legacy, but really, was SJ's dream to build a stale stagnating company? Did he prefer money over putting a dent in the universe?
- coldtea 9y ago
  Steve's Apple was just like Tim's Apple: all about incremental improvement. Youngsters might not remember, but I've followed those keynotes and introductions since 2002 or so. It took 4 years for the iPod to get a color screen -- and 8 years to get a video camera. Several years to get Wifi. The original iPhone wasn't 3G -- that was the next model. Those years we waited year over year for Jobs to announce some extremely incremental updates. And people cheered for them -- they were actually exciting, all the press was speculating and gushing, and it was e.g. just a few additional features on the iPod, like the touch wheel as opposed to the old click wheel. New announcements like the iPhone and the iPad were rare under Jobs too. And those products were low hanging fruit for Apple themselves -- a mobile phone and a table. Quite basic stuff -- not some whole new product category like flying cars and whatever people expect to see. Apple is not in the business of creating experimental stuff to dazzle geeks. It's in the business in incrementally improving mass market products. Besides, what competitor exactly did introduce those mythical "Jobs-worthy" products that people ask from Apple to deliver? Google Glasses? Microsoft's laptop/tablet combo that failed to gain much traction and is returned like crazy? https://www.theverge.com/2017/8/14/16142490/microsoft-surface-consumer-reports-memo-return-rates https://www.theverge.com/2017/8/14/16142490/microsoft-surfac... What Apple did better, and affected the industry, was not innovation in the sense of some new BS product category that didn't exist ever, it was delivery. Better thought out, more polished, and with lots of innovation in the details. The kind of innovation that the iPhone models get incrementally but few can understand, but then you use a model from 2-3 years ago and it feels ancient after you've used the last one. For such introductions of new products, the Apple Watch has been one such under Tim's, err, watch, and it does great in the market (in fact it's almost the only smartwatch people can actually see in the wild -- it outsold Samsung Galaxy watches so much in units it's not even funny).
  - madshiva 9y ago
    I'm not more young now, I have see the evolution and never see any Apple Keynote or Steve speech because they talk for nothing wasting time , but I remember a things that every company still can't do now, reducing overwaste, improve autonomy. A single AAA battery did the job for a full week in my Rio MP3 Player. I don't care about fancy color screen, video camera? come on, wifi? useless. If the mp3 player isn't working for a full week the product wasn't better. There was no improvement on the MP3 player, only the storage, but on crap Apple storage, you don't have choice to throw away a device that have slow memory 8GB? when you can buy a SD card? Too much innovation from Apple...
    - coldtea 9y ago
      >A single AAA battery did the job for a full week in my Rio MP3 Player. I don't care about fancy color screen, video camera? come on, wifi? useless Well, you might find yourself in the extreme minority on this. It's not like non-color-screen, non wi-fi full-week-lasting mp3 players don't exist -- there are tons of such models. It's just that the market has spoken, and most prefer to be able to also stream, plays apps, etc on their multi-purpose device than get one such. >There was no improvement on the MP3 player, only the storage, but on crap Apple storage, you don't have choice to throw away a device that have slow memory 8GB? when you can buy a SD card? Well, obviously companies like Apple don't cater to some small niche of music aficionados. Most people don't care for juggling cards and having different parts of their record collection on different SD cards or whatever -- they did it with CDs and such on 1999 out of necessity. Heck, most people will just stream today and be done with it. Also not sure how "slow memory" means anything in the context of an mp3 player. Ever had problem reading mp3s from the memory quickly enough?
archagon 9y ago
Ugh, no. Goodbye privacy and corporate ethics, hello creepy analytics.
- andrewjl 9y ago
  Facial data is stored on device, just like touch id fingerprints were. ML happening on device instead of on the cloud. By all means, if you see privacy leaks point it out but I don't see any here.
  - biot 9y ago
    The "creepy analytics" remark is obviously a response to "They need to buy Tesla and put Musk in charge of Apple". Apple has a very good privacy track record. Tesla is the one with creepy analytics, witnessed by how the company is seemingly eager to release every detail of what you and your Tesla vehicle did leading up to a collision.
- notheguyouthink 9y ago
  I mean, I like quality hardware and as far as I can tell, Apple is the only one even remotely trying to protect privacy. Compared to Google, Samsung, etc. at least. So which phone maker fits your level of privacy?
artursapek 9y ago
I don't think Musk would be enticed by the prospect of heading up a company that's focused on animating poop emojis. He's busy saving our species.
- briandear 9y ago
  Really? Armageddon has been coming for centuries. There is not evidence that humanity is about to be wiped out. Solar panels and electric cars are saving our species? From what? Musk is certainly an inportant innovator, but he’s not a Messiah.
  - rootlocus 9y ago
    > Solar panels and electric cars are saving our species? From what? Global warming
pvg 9y ago
We seem to be at peak Apple year after year, as it continues to inexplicably churn out new products and rake in money. Tim Cook somehow keeps popping up on stage with something new, devoid of vision and utterly oblivious he's standing on the precipice of catastrophic decline. Again.
- mcphage 9y ago
  Just gotta keep climbing this mountain, before we reach the cliff on the other side.
- conductr 9y ago
  IMO it's purely because Android as OS has not tapped into the UX that most iPhone users enjoy. So when replacement time comes around every couple years, users think why not get the new iPhone even though it didn't change much from my old one. My thought is most iPhone users would and maybe have considered switching but really enjoy the UX familiarity/simplicity of iPhone. This is actually a conversation I have over and over with friends, family and coworkers. The OS switching cost/risks are too high although most iPhone users know the top Android devices are typically better than the iPhone the risk of not liking the OS experience is too high compared to the reward of taking slightly better photos or bigger screen or whatever Android does now that iPhone won't until XI
  - criddell 9y ago
    > the top Android devices are typically better than the iPhone In some ways (and on paper), you're right. Apple's stores are a huge advantage though. Any family member that asks me what they should buy is going to be told to get an iPhone. The Genius Bar might not be perfect, but it's better than calling Verizon or posting a message on the One Plus forums.
    - twothamendment 9y ago
      For many, the Genius Bar may be hours away. For me it is over 3 hours. A full day of driving to deal with a Genius? I'll take my chances with the forums - they have yet to let me down.
coldtea 9y ago
Because random advice from internet armchair experts would have worked wonders for them in the past have they followed it. I mean they're only breaking record after record, poor them...
- AndrewKemendo 9y ago
  People don't care about Apple because of it's MarketCap.
  - coldtea 9y ago
    No, but its Market Cap is what it is because people care about Apple. Whereas if it was some geek factory making "wild bets" on not-ready-yet technologies, like the kind geeks ask to see, it would be liked by few, ignored by most (and for good reason). If someone wants that, they can buy all those wonderful innovative products MS, Samsung and Google regularly put out... Rocking their Google Glass look and pioneering VR with their Rift.
    - AndrewKemendo 9y ago
      I think what makes (or made) Apple what it is, is that it did wild-bets correctly. So that's what people are complaining about - the fact that they can't, or won't make wild bets that win. Is that extremely hard? Yes of course, but doing that effectively is why Apple got the reputation it has.
      - coldtea 9y ago
        Wild bets on what? That people would buy a good smartphone? That's not exactly Tesla (the inventor, not the company) territory, bet-wise. Phones were one of the hottest markets already -- and they would have only gotten smarter, iPhone or not. The iPhone just brought lots of smartness and polish in concentrated form all at once -- it took around 3 years for competitors to catch up (Android wasn't released for another full year), and I guess it would have taken them like 5-6 years or so to put it all together (or course with less panache) if they iPhone had not existed at all. But still it was no wild bet (except in daring to deal with the telcos -- that was a big bet and took balls). So, in 2017, what exactly product would you think Apple should introduce as a bet?
valuearb 9y ago
You guys have been saying it's peak Apple for almost a decade. I'm tired of waiting, when do we get to the other side?

baby 9y ago

The problem is that a bad release of a novel product will make them uncool and will crash them on the market.

bhnmmhmd 9y ago

Exactly! Tim talked about Steve's legacy, but really, was SJ's dream to build a stale stagnating company? Did he prefer money over putting a dent in the universe?

coldtea 9y ago
Steve's Apple was just like Tim's Apple: all about incremental improvement. Youngsters might not remember, but I've followed those keynotes and introductions since 2002 or so. It took 4 years for the iPod to get a color screen -- and 8 years to get a video camera. Several years to get Wifi. The original iPhone wasn't 3G -- that was the next model. Those years we waited year over year for Jobs to announce some extremely incremental updates. And people cheered for them -- they were actually exciting, all the press was speculating and gushing, and it was e.g. just a few additional features on the iPod, like the touch wheel as opposed to the old click wheel. New announcements like the iPhone and the iPad were rare under Jobs too. And those products were low hanging fruit for Apple themselves -- a mobile phone and a table. Quite basic stuff -- not some whole new product category like flying cars and whatever people expect to see. Apple is not in the business of creating experimental stuff to dazzle geeks. It's in the business in incrementally improving mass market products. Besides, what competitor exactly did introduce those mythical "Jobs-worthy" products that people ask from Apple to deliver? Google Glasses? Microsoft's laptop/tablet combo that failed to gain much traction and is returned like crazy? https://www.theverge.com/2017/8/14/16142490/microsoft-surface-consumer-reports-memo-return-rates https://www.theverge.com/2017/8/14/16142490/microsoft-surfac... What Apple did better, and affected the industry, was not innovation in the sense of some new BS product category that didn't exist ever, it was delivery. Better thought out, more polished, and with lots of innovation in the details. The kind of innovation that the iPhone models get incrementally but few can understand, but then you use a model from 2-3 years ago and it feels ancient after you've used the last one. For such introductions of new products, the Apple Watch has been one such under Tim's, err, watch, and it does great in the market (in fact it's almost the only smartwatch people can actually see in the wild -- it outsold Samsung Galaxy watches so much in units it's not even funny).
- madshiva 9y ago
  I'm not more young now, I have see the evolution and never see any Apple Keynote or Steve speech because they talk for nothing wasting time , but I remember a things that every company still can't do now, reducing overwaste, improve autonomy. A single AAA battery did the job for a full week in my Rio MP3 Player. I don't care about fancy color screen, video camera? come on, wifi? useless. If the mp3 player isn't working for a full week the product wasn't better. There was no improvement on the MP3 player, only the storage, but on crap Apple storage, you don't have choice to throw away a device that have slow memory 8GB? when you can buy a SD card? Too much innovation from Apple...
  - coldtea 9y ago
    >A single AAA battery did the job for a full week in my Rio MP3 Player. I don't care about fancy color screen, video camera? come on, wifi? useless Well, you might find yourself in the extreme minority on this. It's not like non-color-screen, non wi-fi full-week-lasting mp3 players don't exist -- there are tons of such models. It's just that the market has spoken, and most prefer to be able to also stream, plays apps, etc on their multi-purpose device than get one such. >There was no improvement on the MP3 player, only the storage, but on crap Apple storage, you don't have choice to throw away a device that have slow memory 8GB? when you can buy a SD card? Well, obviously companies like Apple don't cater to some small niche of music aficionados. Most people don't care for juggling cards and having different parts of their record collection on different SD cards or whatever -- they did it with CDs and such on 1999 out of necessity. Heck, most people will just stream today and be done with it. Also not sure how "slow memory" means anything in the context of an mp3 player. Ever had problem reading mp3s from the memory quickly enough?

archagon 9y ago

Ugh, no. Goodbye privacy and corporate ethics, hello creepy analytics.

andrewjl 9y ago
Facial data is stored on device, just like touch id fingerprints were. ML happening on device instead of on the cloud. By all means, if you see privacy leaks point it out but I don't see any here.
- biot 9y ago
  The "creepy analytics" remark is obviously a response to "They need to buy Tesla and put Musk in charge of Apple". Apple has a very good privacy track record. Tesla is the one with creepy analytics, witnessed by how the company is seemingly eager to release every detail of what you and your Tesla vehicle did leading up to a collision.
notheguyouthink 9y ago
I mean, I like quality hardware and as far as I can tell, Apple is the only one even remotely trying to protect privacy. Compared to Google, Samsung, etc. at least. So which phone maker fits your level of privacy?

artursapek 9y ago

I don't think Musk would be enticed by the prospect of heading up a company that's focused on animating poop emojis. He's busy saving our species.

briandear 9y ago
Really? Armageddon has been coming for centuries. There is not evidence that humanity is about to be wiped out. Solar panels and electric cars are saving our species? From what? Musk is certainly an inportant innovator, but he’s not a Messiah.
- rootlocus 9y ago
  > Solar panels and electric cars are saving our species? From what? Global warming

pvg 9y ago

We seem to be at peak Apple year after year, as it continues to inexplicably churn out new products and rake in money. Tim Cook somehow keeps popping up on stage with something new, devoid of vision and utterly oblivious he's standing on the precipice of catastrophic decline. Again.

mcphage 9y ago
Just gotta keep climbing this mountain, before we reach the cliff on the other side.
conductr 9y ago
IMO it's purely because Android as OS has not tapped into the UX that most iPhone users enjoy. So when replacement time comes around every couple years, users think why not get the new iPhone even though it didn't change much from my old one. My thought is most iPhone users would and maybe have considered switching but really enjoy the UX familiarity/simplicity of iPhone. This is actually a conversation I have over and over with friends, family and coworkers. The OS switching cost/risks are too high although most iPhone users know the top Android devices are typically better than the iPhone the risk of not liking the OS experience is too high compared to the reward of taking slightly better photos or bigger screen or whatever Android does now that iPhone won't until XI
- criddell 9y ago
  > the top Android devices are typically better than the iPhone In some ways (and on paper), you're right. Apple's stores are a huge advantage though. Any family member that asks me what they should buy is going to be told to get an iPhone. The Genius Bar might not be perfect, but it's better than calling Verizon or posting a message on the One Plus forums.
  - twothamendment 9y ago
    For many, the Genius Bar may be hours away. For me it is over 3 hours. A full day of driving to deal with a Genius? I'll take my chances with the forums - they have yet to let me down.

coldtea 9y ago

Because random advice from internet armchair experts would have worked wonders for them in the past have they followed it. I mean they're only breaking record after record, poor them...

AndrewKemendo 9y ago
People don't care about Apple because of it's MarketCap.
- coldtea 9y ago
  No, but its Market Cap is what it is because people care about Apple. Whereas if it was some geek factory making "wild bets" on not-ready-yet technologies, like the kind geeks ask to see, it would be liked by few, ignored by most (and for good reason). If someone wants that, they can buy all those wonderful innovative products MS, Samsung and Google regularly put out... Rocking their Google Glass look and pioneering VR with their Rift.
  - AndrewKemendo 9y ago
    I think what makes (or made) Apple what it is, is that it did wild-bets correctly. So that's what people are complaining about - the fact that they can't, or won't make wild bets that win. Is that extremely hard? Yes of course, but doing that effectively is why Apple got the reputation it has.
    - coldtea 9y ago
      Wild bets on what? That people would buy a good smartphone? That's not exactly Tesla (the inventor, not the company) territory, bet-wise. Phones were one of the hottest markets already -- and they would have only gotten smarter, iPhone or not. The iPhone just brought lots of smartness and polish in concentrated form all at once -- it took around 3 years for competitors to catch up (Android wasn't released for another full year), and I guess it would have taken them like 5-6 years or so to put it all together (or course with less panache) if they iPhone had not existed at all. But still it was no wild bet (except in daring to deal with the telcos -- that was a big bet and took balls). So, in 2017, what exactly product would you think Apple should introduce as a bet?

valuearb 9y ago

You guys have been saying it's peak Apple for almost a decade. I'm tired of waiting, when do we get to the other side?