People don't understand why it's dangerous because such hacks are what Taleb calls black swans. They are really rare, but their results might be catastrophic in

People don't understand why it's dangerous because such hacks are what Taleb calls black swans. They are really rare, but their results might be catastrophic in unforeseen way. Those who thinks that Google and Facebook have harmless data compared to Equifax, imagine what criminals might do with all your information located there to target you. Add here AI technologies, like NLP and speech synthesis, and it gets really scary. Think about massive but at the same time highly targeted social engineering attack abusing all this information. We should not allow this to happen and it's better to prevent it now, not after the moment such attack happens. Markets won't solve this problem due to rarity of such events. Only legislation can help here.