Good post but #2 is probably far from the average. A lot of people don't read/watch the news anymore and if they do, they usually watch it on one channel at nig

Good post but #2 is probably far from the average. A lot of people don't read/watch the news anymore and if they do, they usually watch it on one channel at night. I find it rare for people to do something as simple as use google news or other aggregators. And even if you were to read multiple papers, the Times does get reprinted a lot, so does Reuters and AP, Knight Rider stories etc. The newspaper industry is about as consolidated as the search business. There not that many conglomerates in news and independent newspapers are rare.