I keep expecting companies to suffer from this "hit your numbers" approach, and it seems like they're starting to. Every A/B test makes your site less predicta

I keep expecting companies to suffer from this "hit your numbers" approach, and it seems like they're starting to. Every A/B test makes your site less predictable and straightforward for your users. Every push notification dilutes the value of every other notification sent. Every 'fake' event undermines the thrill of real engagement with other users. At a certain point you're burning real value to create better metrics, and that's not sustainable for a company that actually wants to endure.