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Indeed, look at how they describe different phone models -- which of these are not like the others?: In our tests, iPhone 4 dropped from 3 bars to 1 bar In
by blasdel 16y ago
Indeed, look at how they describe different phone models -- which of these are not like the others?:
In our tests, iPhone 4 dropped from 3 bars to 1 bar
In our tests, the BlackBerry Bold 9700 dropped from 5 bars to 1 bar
In our tests, the HTC Droid Eris dropped from 4 bars to 0 bars
In our tests, the Samsung Omnia II dropped from 4 bars to 1 bar
In our tests, iPhone 3GS dropped from 3 bars to 1 bar
I noticed some time ago that they absolutely refuse to refer to their mobile devices using articles, and avoid personal possessives whenever possible. It's always "with iPhone, you can blah blah blah", never "with the iPhone", and rarely "with your iPhone". They exclusively refer to their product as if it were an abstract idea, never grounded in physical reality.
It was always something quietly infuriating before, but here they've intentionally tried to contrast themselves against their competitors.
- verisimilitude 16y agoNow, hold on a sec -- people refer to me without an article, and I consider myself quite firmly grounded in physical reality. The point being, they're looking to talk about these devices on a personal level... the way you talk about some_one_ in your life. This is likely just as distasteful as the scenario you describe, but I think it is more accurate.