I was about to say exactly the same thing. This stinks of desperation on Facebook's part to keep their metrics swinging up and to the right. They are acutely aw

I was about to say exactly the same thing. This stinks of desperation on Facebook's part to keep their metrics swinging up and to the right. They are acutely aware that any levelling off in these metrics will have a knock on effect for their share price. Whilst I don't use Facebook, and dislike the social impact that Facebook has brought about (acknowledging the amazing precedents Facebook has set too of course) I do wonder how they get around this. There are only so many humans on the planet that they can play these engagement tricks on. The number of new users and amount of engagement will have to level off at some point. I'd love to hear what Facebook plan to do to continue to "grow" in the the sense that shareholders are kept happy when they reach this saturation point.