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Is there anything you can do to get closer to your customers and find out what you should be addressing to make them stickier? Can you find a defensible segment
by teyc 9y ago
Is there anything you can do to get closer to your customers and find out what you should be addressing to make them stickier? Can you find a defensible segment of the market and tweak your positioning/offering?
Would it be worthwhile to find out from those who have churned what features they miss now that they are using Salesforce. Perhaps you can port some functionality and get a larger addressable market among Salesforce customers?
- po_in_doubts 9y ago1. We have the list of things and it seems it will take 2 years to implement 80% of them 2. Defensible segment is what we are looking for, but to be honest it is quite hard to find. Recently we've transitioned from SMB to Enterprise customers and got some deals, but overall NPS score is low among larger clients.
- davelnewton 9y agoWhy is the iteration time so high? Which features mean the most? Can you iterate on those first?
- po_in_doubts 9y ago10 y.o. monolith product is hard to modify. We are building microservices around it, but quite many modifications still should be done in core and it is slow.