You need to think beyond the fine. There will be costs of new regulations (if passed), increased costs for lobbying against any said efforts, loss of revenue (w

You need to think beyond the fine. There will be costs of new regulations (if passed), increased costs for lobbying against any said efforts, loss of revenue (would you want to have your company name as a partner for Equifax), and finally lawsuits. Going long may make sense but we've not hit bottom yet.