The fact that it’s easy to measure sales is part of it, but it’s really about creating the right incentives for the business to succeed. When you pay comissions

The fact that it’s easy to measure sales is part of it, but it’s really about creating the right incentives for the business to succeed. When you pay comissions the sales people will chase big sales for their own self interest — the more they sell, the more they make. Engineers are similarly incentived through stock options to design products and features that will help the company make more money.