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Sprint and Nascar are partners- see NASCAR Sprint Cup[1]. Because of this, it is in their best interest that people watch/become aware of NASCAR. It's like prod
by woodall 16y ago
Sprint and Nascar are partners- see NASCAR Sprint Cup[1]. Because of this, it is in their best interest that people watch/become aware of NASCAR. It's like product placement, but on your phone.
[1] http://www2.sprint.com/mr/cda_pkDetail.do?id=1160&ECID=vanity:sprintcup http://www2.sprint.com/mr/cda_pkDetail.do?id=1160&ECID=v...
- nooneelse 16y agoWe know the reasoning, but we think it is poor reasoning. If a user doesn't want the app and can't get rid of it, then now they have something against the Nascar brand. That isn't good advertising.