I shop at whole foods frequently mainly for fresh produce and dairy. this is largely because of its proximity to my home. My other regular grocery chains are m

I shop at whole foods frequently mainly for fresh produce and dairy. this is largely because of its proximity to my home. My other regular grocery chains are my local mom and pop grocery store who is about 300 feet from my house, Costco and target. I avoid Safeway as far as I can. My observations are 1) my local mom and pop store carries the freshest and cheapest vegetable produce. They are alert to my needs and are doing brisk business with a regular clientele. They source their produce from the central valley ave Sacramento area using a network of independent farms. 2) Costco is great for some produce while making up the true per pound cost for other items e.g. Tomatoes. Additionally I find Costco produce to perish faster. 3) whole foods has dependable produce but at over 50% Mark ups.