Pet peeve: nothing "cost" Steve Jobs 4 billion. He did something that meant he did not eventually gain 4 billion, in hindsight. I really hate the trader-talk n

Pet peeve: nothing "cost" Steve Jobs 4 billion. He did something that meant he did not eventually gain 4 billion, in hindsight. I really hate the trader-talk notion that you have "lost" money when they mean "failed to gain". Gah. It's not the same, people.