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A great presentation. I found it interesting that they only came upon the virality of the product after the fact, and that their initial thoughts for marketing
by michael_dorfman 16y ago
A great presentation.
I found it interesting that they only came upon the virality of the product after the fact, and that their initial thoughts for marketing tended toward AdWords. In hindsight, the double-sided incentive for sharing DropBox with a friend seems obvious-- but that doesn't make it obvious at the beginning...