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Unfortunately for $FB, they may have bigger fish to fry than user revolt over cloying UX dark patterns. The "Facebook reaches coveted non-existant people (NEP)
by indescions_2017 9y ago
Unfortunately for $FB, they may have bigger fish to fry than user revolt over cloying UX dark patterns.
The "Facebook reaches coveted non-existant people (NEP) demo" story would be amusing, if it weren't symbolic of greater industry-wide risks concerning click-fraud scrutiny.
But of greater concern as investigations into Russian meddling of the election heat up, is that $FB profited enormously from microtargeted ads specifically engineered as part of a program of mass psyops. With everyone looking for a scapegoat, this could result in actual indictments.
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