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>Does anyone actually look at or care about that? No. You'll note that Amazon doesn't. They spent a bunch of time trying to figure out if it made a differenc
by Twirrim 9y ago
>Does anyone actually look at or care about that?
No. You'll note that Amazon doesn't. They spent a bunch of time trying to figure out if it made a difference for customers. It turns out it doesn't, so they don't bother with the extra expense.
- nailer 9y agoApple does, as a counterpoint. I'm interested in the Amazon study if you have a link, I haven't seen that before. (Note, I run CertSimple and we specialise in making the verification process for EV faster and much less painful, so I'm biased)
- Twirrim 9y agoI don't have any link... but off the top of my head they found that such a tiny percentage of people actually noticed the EV, even amongst technical people, that the value added was negligible. Even those that notice the EV certificate indicated that it didn't change their decision to purchase from a site. You can make the EV process as smooth and simple as you like, but unless there's good solid business value provided by it (in $$s terms), you've got way more of an uphill struggle ahead.
- wongarsu 9y agoFor someone as big as Amazon, isn't it cheaper to just get an EV cert than spending significant time figuring out whether it's worth it?
- greenleafjacob 9y agoNot if it increases conversation rate by X%.
- sambe 9y agoThat would only reinforce the point.