EV is an option for companies that worry about branding - specifically ones that are well-known to do business offline. This extra layer of trust, relayed to th

EV is an option for companies that worry about branding - specifically ones that are well-known to do business offline. This extra layer of trust, relayed to the user from the web browser, reinforces the fact that they are on the correct website. For example, I can go grab something like "bannk.com" (notice two 'n's) and get a DV cert for it - because I hypothetically own that name. Now, I can copy the real "bank.com" onto the site and perform a phishing attack. They both appear to be encrypted but the EV'd one has the organization noted, the fake one will not be able to have that legitimacy. I am not saying the system isn't without its faults (people might not even notice), but it's an extra measure a company can do to keep itself distinguished from phshing websites or copycat services.