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Perhaps the growth of the platform or certain internal user-based metrics are not being met, so whoever is in charge of making sure they "hit their numbers" is
by proee 9y ago
Perhaps the growth of the platform or certain internal user-based metrics are not being met, so whoever is in charge of making sure they "hit their numbers" is pushing like mad to find ways to grow product. I can see some very aggressive people sitting around a table coming up with ideas to force engagement. Then after a month, they sit back and figure out all the A/B testing that drives the machine.
This reminds me of the quote, “Growth for the sake of growth is the ideology of the cancer cell.”
- Bartweiss 9y agoI keep expecting companies to suffer from this "hit your numbers" approach, and it seems like they're starting to. Every A/B test makes your site less predictable and straightforward for your users. Every push notification dilutes the value of every other notification sent. Every 'fake' event undermines the thrill of real engagement with other users. At a certain point you're burning real value to create better metrics, and that's not sustainable for a company that actually wants to endure.