If you've sold at full price to 5 customers at arms-length (people who aren't positively predisposed to you already), then sure, I wouldn't be surprised if you

If you've sold at full price to 5 customers at arms-length (people who aren't positively predisposed to you already), then sure, I wouldn't be surprised if you land 200 customers at $30/month. Dial up the marketing and repeat the process as prospects come in. But until then, you have no idea what is going to happen. (Plagiarized from Steve Blank...)