If they unlock the Freebase data and associate UPCs/EANs/other bar codes and structured data around it (which Freebase has done in a hap-hazard fashion), they c

If they unlock the Freebase data and associate UPCs/EANs/other bar codes and structured data around it (which Freebase has done in a hap-hazard fashion), they could really do some pretty awesome stuff.