Look, I didn't want to be blunt for obvious reasons, but now that you ask, I will give you a hint. The reddit crowd is not exactly advertising friendly. What w

Look, I didn't want to be blunt for obvious reasons, but now that you ask, I will give you a hint. The reddit crowd is not exactly advertising friendly. What we got was direct human traffic, and 92% of them were blocking javascript. The only bots we saw were the first 10 hits, most of them familiar from our twitter links; shave 2% for the bots, that still leaves you with 90% of the traffic that's worthless. The reddit staff are aware of this; why else would they thank you for not using a NoScript or ad-block whenever you visit the site with js enabled?