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I think this is the correct attitude when you're an entertainment company, or a company that does have a direct relationship with costumers, but might not work
by zppx 16y ago
I think this is the correct attitude when you're an entertainment company, or a company that does have a direct relationship with costumers, but might not work for other types, such as services for enterprises.
- macrael 16y agoIs it? When you are selling services for enterprises, shouldn't your focus still be on making those businesses happy? I've never been in such a market, so maybe I don't know, but it seems to me like your focus should be similar.
- zppx 16y agoYes it is, but there the focus on the customer is far less important than on the investors. This is part of something that makes Apple and some other companies unique.
- tonystubblebine 16y agoI run a B2B company and I think customer focus is effective there as well. I'm in a small niche but with enough competitors to see other approaches. I've seen competitors with what looked like great marketing, great sales efforts, and important looking partnerships. We don't do any of that. We just try to do our best with each customer and grow from word of mouth. For awhile I thought we were going to get creamed by all these other companies that seemed to have the sales/marketing activities nailed. But in the end we seem to be growing much faster and most of the efforts from other companies to ram their product down people's throats weren't just less effective, they completely failed. I think in B2B, customer focus leads to repeat business, expanded scope of business with existing customers, and word of mouth. Normally once you have a sale your margins are really good. Keeping customers happy is where your profits are.