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This is absolutely brilliant marketing by Apple. First, they increase the perceived value of the case by selling it for $30(even though it costs them about $1),
by il 16y ago
This is absolutely brilliant marketing by Apple. First, they increase the perceived value of the case by selling it for $30(even though it costs them about $1), and then decide to give it away for free.
The result is that if you don't have reception problems, you are happy to get a free gift. If you do have reception problems, you get a passable fix or an option to return the phone. Looks like a win win.
- city41 16y agoExcept the loss being your beautiful phone (and the iPhone 4 really is a beautiful piece of phone) is now hidden inside a case. The fashion conscious who are having reception problems won't be happy. And if you argue these phones need cases to protect them, my 3 year old first gen iPhone that never had a case and still looks great disagrees with that sentiment.
- aeontech 16y agoBoth my 1st and 2nd gen iphone suffered a broken screen. Maybe if you've a preternatural grasp on your phone and never ever drop it, sure. But I've had my phone drop from a variety of heights, skate across the train platform, fly down stairs, and more. No case = new phone every few months.
- sudont 16y agoAt least now without a case, you'll have a reason to upgrade to the inevitable Rev B, then!